Yves Cervantes

Yves Cervantes

México, Mexico
1K followers 500+ connections

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About

Yves hails from Guamuchil, Sinaloa, Mexico, and holds a Bachelor's degree in Marketing…

Services

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Activity

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Experience

  • Regex SEO Graphic

    Regex SEO

    Houston, Texas, United States

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    San Francisco Bay Area

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    Houston, Texas, United States

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    Dover, Delaware, United States

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    London Area, United Kingdom

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    Remote

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    California, United States

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    Shanghai City, China

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    Shanghai City, China

Education

  • Tallinn University Graphic

    Tallinn University

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    Automate and augment research, writing, and product development processes using artificial intelligence and other machine learning-driven tools.

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    • Python and R software environments for AI applications.
    • Foundational understanding of data preparation for machine learning.
    • Concepts and analysis methods through hands-on training with business cases.

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    Intensive program for art direction within the fashion industry.

    Key Learning Outcomes:
    • Project Planning and Execution: Plan and execute art direction projects to meet current industry standards.
    • Practical Skills: Interpreting briefs, casting models, selecting locations, collaborating with stylists and photographers, and presenting ideas professionally.
    • Fashion Narrative Development Project.

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    • Methodologies for the conceptualization, graphic, and linguistic definition in the creation of corporate brands.
    • Address the communication needs of various types of companies through brand consultancy exercises.
    • From initial diagnosis and planning stages to creative execution of a branding project, encompassing elements like positioning, purpose, and the visual identity of the brand.

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    Fashion buying, trend forecasting, product selection, pricing strategies, and the relationship between buyers and merchandisers. Insights into the decision-making processes that drive successful fashion retailing and merchandising.

    Key Learning Outcomes:
    • Trend Analysis
    • Product Selection
    • Pricing Strategies
    • Buying Cycles
    • Supplier Relations
    • Merchandising Coordination

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    Fundamentals of industrial design, emphasizing the design process and criteria.

    Key Learning Outcomes:
    • Design Brief Formulation: Define project objectives and constraints.
    • Creative Concept Development: Generate innovative ideas tailored to user needs.
    • Quick Model Making: Create rapid prototypes to visualize and test ideas.

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Projects

  • Love Bug - Dating Show (Video Ad)

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    Producer - REGEXSEO’s video ad for their client Black Pest.

  • The Executive Room (Podcast)

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    Producer - Executive Room with Kimberly Afonso shares new perspectives on industry trends through inspiring conversations with vocal leaders.

  • IRS (Branding Materials)

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    PM - Re-formatting internal manuals for the IRS while at Climbings (design agency).

  • COL6 Fund (Non-profit)

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    Consultant - Brand Consulting for the COL6 Fund.
    Raising Money to Cure Collagen VI-Related Dystrophy - A Rare Congenital Muscular Dystrophy.

  • CaredFor (Branding Materials)

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    PM - CF brochures and user manuals re-design while at Climbings (design agency).

  • Hello Skincare (e-Commerce Web Redesign)

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    PM - Climbings (design agency).

  • Street Leap

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    Project Manager for Branding, Web Design and Market Research services at Climbings (Design agency).

  • BICE (Website)

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    Project Manager for design, content and development for BICE (Non-Profit) website.

  • Sabor Maní (Brand Book)

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    Brand Consultant

  • Jumpspeak (Ad)

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    Producer

  • Jumpspeak - Spanish, English and French (Video Content)

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    Producer

  • CREST Cielo, Mar y Tierra feat Luz Elena Gonzalez (TVC)

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    Producer

  • Dosis de Verdad by Red Jesus feat Pau Sotomayor (Music Video)

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    Producer

  • Entre las Sombras by Tania Bárbara (Music Video)

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    Producer

  • The Original Greenlader

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    Brand/Marketing Consulting

  • Astrid Andersen Bespoke 2015 (Fashion Show)

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    Model Management for AA at Shanghai Fashion Week 2015.

  • Envie (Online Fashion Magazine)

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    Collaborator

  • Her (Feature Film)

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    Acting Extra - Shanghai, China.

  • Virgin Airlines Australia (TVC)

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    Acting Extra - Shanghai, China.

Languages

  • English

    Native or bilingual proficiency

  • Spanish

    Native or bilingual proficiency

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