Yves hails from Guamuchil, Sinaloa, Mexico, and holds a Bachelor's degree in Marketing from Tec de Monterrey. He began his career in Shanghai, China, as the Creative Lead at PlayVoodoo Inc., a 3D games and apps developer, during the online games boom in Southeast Asia.

Transitioning to the fashion industry, Yves became a Brand/Marketing Manager at Must Garment Group, a fashion manufacturer and wholesaler. In this role, he oversaw digital marketing, brand management, B2C e-commerce, B2B strategies, and produced all campaigns for the company's portfolio. As an independent consultant, he participated in shows such as British designer Astrid Andersen at Shanghai Fashion Week, also provided brand consulting services for The Original Greenlander and American non-profit organization COL6 Fund.

Yves honed his craft at prestigious schools, including Istituto Marangoni in Milan (2017), Central Saint Martins in London (2018), and Centro in Mexico City (2018). He has also been involved in various audiovisual projects for Bonne Nuit Productions. In 2020, Yves began project managing for Southern California digital agency ZNetworks Group and design agency Climbings, based in Virginia.

From 2021 to 2023, he worked as a full-time Project Manager and Content Team Lead at OLIVER+ - a global agency serving clients such as Unilever USTUDIO US, Reckitt US/Europe, PHILIPS Dental US, and various adhoc global accounts. Just recently, Yves held the position of Content Strategist at The KA Consulting Group, an award-winning global consulting agency specializing in thought leadership strategies and execution for CEOs, Founders, Executive Suites, and Corporate Teams..